Evaluating the Execution of Gemba Management Based on the Fuzzy Comprehensive Evaluation Method and the Generalized BCG Matrix Model

摘要：

This paper points out the importance of the execution of gemba management, designs the index system for the evaluation of execution of gemba management. Based on the Fuzzy Comprehensive Evaluation Method and the Generalized BCG Matrix Model, an individual enterprise s execution of gemba management level and its trend is analyzed to find out the reason behind the gemba management level s difference

关键词： Gemba Management Execution Fuzzy Comprehensive Evaluation Method Generalized BCG Matrix Model

作者: Feng Zhenhuan Zheng Chundong

作者单位: School of Business, Tianjin University of Finance and Economics, Tianjin P.R.China, 300222 School of Management, Tianjin University, Tianjin P.R.China, 300072

会议类型: 国际会议

会议名称: 第十四届工业工程与工程管理国际会议(The Proceedings of The 14th International Conference on Industrial Engineering and Engineering Management IE&EM2007)

会议地点: 天津

会议语种:英文

在线出版日期: 2007-10-20（万方平台首次上网日期，不代表论文的发表时间）