A Study about Kansei Quality Management Based on Global Competitiveness
This paper focus on how to construct a systemized Kansei quality theory and methodology, and how to develop the Kansei quality of national corporations products, which can better meet the diversified, individualized and decentralized consumers demands, and strengthen the competitiveness of corporations products. So, it is very important to design a Kansei quality testing model for surveying Chinese consumers Kansei quality demands. In this designed model we try to use it to find out the Kansei diversity between the individuals, to evaluate the color Kanseis structural characteristics, to describe the trend of color Kanseis structure of consumers, to reveal the influences that Kansei tends to impact the physical characteristics, and then transform the Kansei characteristics into physical characteristics to make sure that the products have the basic quality and Kansei quality at the same time. Firstly, improving the understanding of the characteristics of products makes effective impact on the consumers. Secondly, Identifying and improving the methods will make us capable of grasping effective values and transforming them into concrete product properties. Finally we will find a quality characteristics law which fixes perfectly with the Chinese, to inspect the feasibility of manufacturing, to e-valuate the corporations international competitiveness and testify the effectiveness of the methodology, and eventually explore a brilliant way which can strengthen the international competitiveness of national corporations.
Kansei Features and Characteristics Kanesi Quality Methodology International Competitiveness
LI Da-Qing Wei Da-Peng
School of Economic and Management, Tianjin University of Science and Technology, Tianjin P.R.China, 300222
国际会议
天津
英文
2007-10-20（万方平台首次上网日期，不代表论文的发表时间）