Research on the Problem of Assortment Optimization for a Home-Electronic Appliances Product
The problem of assortment optimization for a white-home-electronic appliances department of a super market is studied in this paper. Based on the analysis of sales data, market competition and demand for white-home appliances, a project of category structure improvement for this department is designed to solve the problems of reasonless commodity structure and low rate of ROI. Finally, this project is tested by real operating data and the results indicated that the gross profit rate and profit of this category are both evidently increased; meanwhile the fund is significantly decreased. Therefore, this project indeed helps the white-home-electronic appliances department realize efficient operation and could be a reference for other retailers in improving category management.
Home-Electronic Appliances Product Category Management Inventory Control Assortment Structure
Tan Chong-li Gao Jun-jun
Sydney Institute of Language and Commerce, Shanghai University, Shanghai P.R.China, 201800
国际会议
天津
英文
2007-10-20（万方平台首次上网日期，不代表论文的发表时间）