The Battle between Chinese Home Appliance Retailers and Manufacturers on Sales Channels Control

摘要：

This paper focuses on the reasons and trends for the changes in chinese home appliances market sales channels control. It has comparisons about the benefits, cost and sales of the different sales channels modes by establishing a model, game theory. It researches the vertical change routes among the different sale channels, in order to discover the evolutionary trend in the electrical household appliance field dominated by the manufacturers.

关键词： Direct Sales Channels Mixed Sales Channels Indirect Sales Channels Nash Equilibrium Game Shi-tankebage Game

作者: Li Lan

作者单位: School of Management, Tianjin University, Tianjin P.R.China, 300072

会议类型: 国际会议

会议名称: 第十四届工业工程与工程管理国际会议(The Proceedings of The 14th International Conference on Industrial Engineering and Engineering Management IE&EM2007)

会议地点: 天津

会议语种:英文

在线出版日期: 2007-10-20（万方平台首次上网日期，不代表论文的发表时间）