Research on Management Decision Based on Neutral Network and Economic Logic
The paper demonstrates the efficient use of combination of intelligent information processing technology and e-conomic logic for solving the problem of enterprise management. The aim of the study is to obtain accurate prediction schemes of future sales able to support marketing evaluation in enterprises. Previous attempts for the same problem only used either quantitative technologies of Data Mining or expert experience. The management decision method facing economic logic thinking and knowledge is proposed in this paper. The studying objective of economic logic is economy activity and information. With the broad application of IT and networking technology, the huge volume, frequently updated, and high dispersion become the new characters of the economic information. Under the new economic form, management decision needs use not only intelligent information technology but logical rational guideline and thinking. The paper combines artificial neutral network technology of data mining and economic logic method to do the research on Management in electronic commerce. This is an advantageous approach enabling combination of quantitative processing and qualitative analysis. A real case is also discussed in detail, and the effective and supportive results prove that the research of management decision method facing economic logic thinking is worthwhile.
Management Decision Economic Logic Data Mining Neutral Network Prediction
Zhiyu Zhang Shang Liu Congdong Li
College of Information Engineering, Tianjin University of Commerce, Tianjin P.R.China, 300134;School Department of Information,Tianjin University of Finace & Economics, Tianjin P.R.China, 300222 School of Management, Jinan University, Jinan P.R.China, 510632
国际会议
天津
英文
2007-10-20（万方平台首次上网日期，不代表论文的发表时间）