The Researches on the Choice of Entry Strategy in New Venture
Timing of entry is emphasized in entry strategy research as a key to increased understanding of new venture performance. The entrepreneur must determine the optimal entry strategy in terms of entry timing. In this paper, we focus on two fundamental entry strategy choices facing a new venture. We discuss the primary reasons why pioneer are likely to gain advantages and outperform followers in new venture. We also examine the conditions necessary for followers to overtake or surpass market pioneer in the competitive arena. This paper proceeds as follows. First, we summarize the advantages of pioneering entry strategy and later entry strategy by a review of the entry strategy literature relating to timing of entry. Second, we also analyse the determinant factors for entry strategy choice in new venture.
Entry Strategy Entry Order Pioneer New Venture
Deng Yingyu Wang Susheng
Economics and Management Department, Harbin Institute of Technology Shenzhen Graduate School, Shenzhen P.R.China, 518055
国际会议
天津
英文
2007-10-20（万方平台首次上网日期，不代表论文的发表时间）