Optimization of Distribution Network Design Based on Retailer Satisfaction
There has emerged a growing inter-dependency amongst the parties in supply chain. With this inter-dependency has come a realization that co-operation and partnership are essential pre-requisites for the achievement of long-term mutual benefit.Now, optimization of distribution network design has become one of the most important problems in supply chain management. In this paper, we base on the core manufacturing enterprise to select distributors. For distributor selection, we use the method combining Network data envelopment analysis (DEA) with Activity Based Costing (ABC) approach to evaluate their relative validity and complete the first stage of distributor selection. Here, we need to divide distribution process into several related sub-processes according to ABC approach. After that, we study retailer demand and set retailer evaluation principles to the whole supply chain,then we choose several primary retailers to mark the importance degree of each principle. A model is built to select supply chain partnerships combination which can maximize retailer satisfaction. At the end of this paper, a numerical example is given.
Optimization Distribution network Retailer satisfaction
Zhang Min
School of Information Management, Wuhan University, P.R.China, 430072
国际会议
第六届管理学国际会议(Proceedings of ICM2007 the 6th International on Management)
武汉
英文
101-106
2007-08-03（万方平台首次上网日期，不代表论文的发表时间）