Factors Influencing Consumers Repeated Online Shopping in China: An Empirical Study

摘要：

Those who have experience with online shopping dont repeat their behaviors much, and to overcome consumersrepeated online shopping barriers is very helpful in enlarging the volume of e- commerce. This paper investigates the factors that influence Chinese consumers repeated online shopping by empirical method. The result shows trade reliability, personal information security, credit standing of website, payment and delivery, marketing combination, shopping interface and so on are indicators,among which trade reliability, personal information security and credit standing of website are of greater importance.

关键词： E-commerce Online Shopping Repeat

作者: Chang Yaping Zhu Donghong

作者单位: School of Management, Huazhong University of Science and Technology, P.R.China, 430074

会议类型: 国际会议

会议名称: 第六届管理学国际会议(Proceedings of ICM2007 the 6th International on Management)

会议地点: 武汉

会议语种:英文

页码: 487-492

在线出版日期: 2007-08-03（万方平台首次上网日期，不代表论文的发表时间）