The Xia-Jin Bridges Impact on Local Tourism of both Sides of the Taiwan Strait from the Customer Value Perspective
To simulate the impact of the construction of the Xia-Jin (Xiamen-Jinmen) Bridge on local tourism as seen from the customer value perspective; incorporating governments on both sides of the Taiwan Strait as corporations, Taiwan residents as customers, and the construction of the Xia-Jin Bridge as a form of product or service in our research and analysis with respect to customer value. The aim of this research is to determine how functional value and emotional value contribute towards customer satisfaction and behavioral intentions in the customer value model. From our LISREL analysis of the simulated data, we found that positive relationships exist in both emotional value on customer satisfaction and customer satisfaction on behavioral intentions.
Customer value Customer satisfaction Behavioral intentions
Chien Yung-Tsai Liao Sen-Kuei Duan WanChun
Faculty of Management and Economics, Kunming University of Science and Technology, P.R.China 650093 Graduate Institute of Commerce Automation and Management, Taipei University of Technology, Taiwan 10
国际会议
第六届管理学国际会议(Proceedings of ICM2007 the 6th International on Management)
武汉
英文
505-511
2007-08-03（万方平台首次上网日期，不代表论文的发表时间）