Design of Link Structure of Electronic Commerce Website

摘要：

Websites are good communication media between enterprise and customer under the Electronic Commerce circumstance.Since the bandwidth of network is very limited today, the quality of commerce is especially influenced by the link structure of website. Therefore, its theoretically and practically important to research on the design and optimization strategy of website structure.This paper chiefly focuses the design of basic link structure of website. The average visiting time of customers is estimated by analyzing the downloading time and selecting time on each web page. From the standpoint of shortening the average visiting time of pages with greater importance, this paper proposed an approach for designing of websites basic link structure. This approach provides site designers with one useful tool in practice.

关键词： Electronic commerce Website design Tabu search Link structure

作者: Wu Shaofei Wei Siying Zhang jinlong

作者单位: School of Computer Science & Engineering, WuHan Institute of Technology,WuHan, HuBei, P.R.China, 430 School of Management, HuaZhong University of Science & Technology

会议类型: 国际会议

会议名称: 第六届管理学国际会议(Proceedings of ICM2007 the 6th International on Management)

会议地点: 武汉

会议语种:英文

页码: 552-555

在线出版日期: 2007-08-03（万方平台首次上网日期，不代表论文的发表时间）