Effects of Voice in a Telemarketing Context

摘要：

Voice of salespersons in a telemarketing context remains largely unexplored. An experiment simulating a telemarketing context, where salespersons voice intensity, intonation, and speech rate; was manipulated, in addition to the gender of the salesperson, (N =399), shows that moderate intensity, unmarked intonation, and fast speech rate are associated with a more credible source compared with the other experimental conditions. Gender does not play a significant moderating role in the relationship between voice characteristics and credibility of the voices source.

关键词： ELM telemarketing voice gender credibility identification internalization CFA ANCOVA MANCOVA

作者: Jean-Charles Chebat Kamel EL Hedhli Claire Gélinas-Chebat

作者单位: ECSC, HEC Montréal, 3000, chemin de la C(o)te-Sainte-Catherine, Montréal (Québec) Canada,H3T 2A7 ECSC Chair, HEC Montréal Local: 4.366, 3000, chemin de la C(o)te-Sainte-Catherine, Montréal (Québec) UQAM, Case postale 8888, succursale Centre-ville, Montréal (Québec), Canada, H3C 3P8

会议类型: 国际会议

会议名称: 第六届管理学国际会议(Proceedings of ICM2007 the 6th International on Management)

会议地点: 武汉

会议语种:英文

页码: 875-885

在线出版日期: 2007-08-03（万方平台首次上网日期，不代表论文的发表时间）