What Factors Do Influence Enterprise Purchase Behavior? An Empirical Research on Chinese Enterprises
According to similar research of west literature and extensive survey of Chinese enterprises, this paper empirically analyzed the main influencing factors in purchase behavior of Chinese enterprises. Based on the size of classifications of impacting on enterprises, these factors include expert power, communications power, legitimate power, network power, information power,interpersonal trust power and manager power etc. These factors are all related to the purchase decision-making of enterprises, and have a clear impact on enterprise purchasing behavior.
Chinese enterprise Purchasing behavior Influencing factors Expert power
Li Guihua Yao Tang
Business School of Nankai University 300071
国际会议
第六届管理学国际会议(Proceedings of ICM2007 the 6th International on Management)
武汉
英文
923-928
2007-08-03（万方平台首次上网日期，不代表论文的发表时间）