The Relation between Price Level, Product Standard and Price Elasticity of Premium Brand: An Empirical Research to the TV Industry in China

摘要：

This paper utilizes log-log market response function to examine the relation between price level, product standard and price elasticity of the TV industry in China. Our research results show that: (1) there is no difference in price elasticity between premium brands and non-premium brands; (2) The price elasticity of high standard TVs is lower than low standard TVs. We also discuss the practical meaning of our results to the price strategy of the TV industry in China.

关键词： Demand price elasticity premium brand market response function level linear model

作者: Qiu Xiaodong Hu Song Zhao Ping

作者单位: School of Economics and Management, Beijing Jiaotong University, Beijing, P.R.China, 100044 Xian Technological University, Xian, P.R.China; China Unicom Marketing Department, Beijing, 100039 School of Economics and Management, Beijing Tsinghua University, Beijing, P.R.China, 100084

会议类型: 国际会议

会议名称: 第六届管理学国际会议(Proceedings of ICM2007 the 6th International on Management)

会议地点: 武汉

会议语种:英文

页码: 952-956

在线出版日期: 2007-08-03（万方平台首次上网日期，不代表论文的发表时间）