An Exploring Study on the Dimensions of Perceived Quality

摘要：

The authors report a study of the perceived quality construct and explore a comprehensive set of quality dimensions of woolen sweater product, which takes both intrinsic and extrinsic product attributes into account. Evidence from past research and insights from an exploratory investigation are combined in this research and the results indicate that perceived quality contains seven dimensions: appearance, ease of use, comfortableness, certification, sales issues, marketing issues and brand reputation.

关键词： Perceived quality Dimensions Woolen sweaters

作者: Bao Gongmin Wang Jie

作者单位: Zhejiang University, Hangzhou, P.R.China, 310058

会议类型: 国际会议

会议名称: 第六届管理学国际会议(Proceedings of ICM2007 the 6th International on Management)

会议地点: 武汉

会议语种:英文

页码: 963-967

在线出版日期: 2007-08-03（万方平台首次上网日期，不代表论文的发表时间）