Empirical Study of Customer Value Evaluation Model for Telecom Enterprise Based on SEM
The theory of customer value has become the hotspot on the business management with the fundamental research and the practice application. The customer value has been recognized as the important source for competitive advantage. In this paper, the customer value of telecom enterprises broadband services is researched as empirical case. Based on the improving of Woodruffs Customer Value Hierarchy Model, the evaluation model of telecom enterprise customer value is established. Finally, the Structural Equation Model (SEM) is used for the establishment of corresponding mathematical model, and the testing of model assumptions with the data that is collected through questionnaire survey. The research result indicates: The model would help the enterprise to identify the strategic elements of the customer value, so it is significance for developing new products and marketing strategies.
Customer value Structural equation model Empirical study
Xu Heng Zhao Songzheng Wu Jianhua
School of Management, Northwestern Polytechnical University, Xian, P.R.China 710072
国际会议
第六届管理学国际会议(Proceedings of ICM2007 the 6th International on Management)
武汉
英文
992-998
2007-08-03（万方平台首次上网日期，不代表论文的发表时间）