An Empirical Study on Life Satisfaction and Consumption of Chinese Aging People
Growing number and the proportion of aging people show substantial buying power of this new segment. However, this market cannot be approached by traditional marketing methods used in younger market. This makes it very challenging for marketers to pinpoint and target older consumers based merely on their chronological age or income. This article focuses on life satisfaction of aging people, examining its relationship with consumption. Results support these contentions: financial status, health expectation and self-esteem are positively related to the life satisfaction. Among three antecedents, self-esteem has the biggest impact on life satisfaction while financial status has the smallest impact on it. Meanwhile, life satisfaction is related to consumption and preference on social activities. Managerial implications are discussed.
Life satisfaction Consumption Aging people
Wei Yujie Yu Chunling
Jack Robinson College of Business, Geogia State University, Atlanta, GA, U.S.A, 30303 School of Economics and Management, Tsinghua University, P.R.China, 100084
国际会议
第六届管理学国际会议(Proceedings of ICM2007 the 6th International on Management)
武汉
英文
999-1004
2007-08-03（万方平台首次上网日期，不代表论文的发表时间）