The Marketing Opportunity Evaluation Model of House Products Implicit Demand Exploitation

摘要：

This paper has applied the theory of implicit demand to house product exploitation and discussed the characteristic and market risk of the house products implicit demand exploitation. Discussed is the principle to evaluate the marketing opportunity of implicit demand exploitation. Combined the quantitative statistics with qualitative analysis, a marketing opportunity evaluation model of house products implicit demand exploitation is established.

关键词： Implicit Demand House Evaluation Model Marketing Opportunity

作者: Zhao Yanhua Luo Yongtai

作者单位: Tianjin University of Finance and Economics, P.R.China, 300222

会议类型: 国际会议

会议名称: 第六届管理学国际会议(Proceedings of ICM2007 the 6th International on Management)

会议地点: 武汉

会议语种:英文

页码: 1005-1010

在线出版日期: 2007-08-03（万方平台首次上网日期，不代表论文的发表时间）