The Framework of Global Service Marketing: Service Segmentation, Strategy Dimension and Strategy Implementation

摘要：

After the entrance of 21 centuries, globalization of service is on the rise and more and more transn tional service companies increase their steps of globalization. Global service marketing theory is becoming the focus paid closer attention by many scholars and practioners. This paper analyzes, abstracts and estimates on relevance contents about global service marketing in order to fill in the research blank and enlighten the transnational businesses of Chinese enterprises.

关键词： Global service marketing Transnational service companies Strategy dimension the framework of global service marketing strategy

作者: Wu Xiaoyun Liu Xia

作者单位: Nankai Business School, Nankai University, Tianjin, 300071

会议类型: 国际会议

会议名称: 第六届管理学国际会议(Proceedings of ICM2007 the 6th International on Management)

会议地点: 武汉

会议语种:英文

页码: 1023-1028

在线出版日期: 2007-08-03（万方平台首次上网日期，不代表论文的发表时间）