A Study of International Market Entry Modes: A Network Perspective

摘要：

The Traditional international market entry mode theories are all studied and analyzed from the viewpoint of the single firm. However, the competitions today are almost all conducted among the networks which the firms belong to and not among the firms. Hence, when selecting the international market entry modes, firms should consider the network relation types between the target countries and themselves and make suitable entry strategies according to the posts which the firms situate at in the networks.

关键词： Networks International market entry mode Representative relation Hierarchical relation Autonomous partnership Interdependence partnership

作者: Jiao Yongbing

作者单位: Business School, Nankai University, P.R.China, Tianjin 300071

会议类型: 国际会议

会议名称: 第六届管理学国际会议(Proceedings of ICM2007 the 6th International on Management)

会议地点: 武汉

会议语种:英文

页码: 1029-1034

在线出版日期: 2007-08-03（万方平台首次上网日期，不代表论文的发表时间）