Knowledge, Commitment and Consumer-Perceived Value: Some Thoughts on The Internationalization of China Consumer Electronics Manufacturers

摘要：

It is believed that we should look at China outward FDI in developed counties from a latcomer perspective. As latecomers, China firms lack advanced technologies, marketing skills and management skills when they go abroad. They must learn.By drawing ideas from (1) the Internationalization Process Model (U-Modle), (2) the Means-End Model Relating Price, Quality, and Value, (3) Emerging Service-Centered Dominant Logic of Marketing, and (4) the Shannon-Weaver Model, I design a synthesized framework. Next, I apply the synthesized framework to FDI by China consumer electronics manufactueres in developed countries. I hypothesize the positive relationships between consumer perceived value of China electronic products and two main entry modes:Joint Ventures and M&As. Finally, I make the conclusion.

关键词： Knowledge Commitment Consumer-Perceived Value Internationalization

作者: Xie Qunyong

作者单位: Agder University College, Department of Economics and Business Administration, Kaserneveien 12, Kadetten Room 208,4630 Kristiansand, Norway

会议类型: 国际会议

会议名称: 第六届管理学国际会议(Proceedings of ICM2007 the 6th International on Management)

会议地点: 武汉

会议语种:英文

页码: 1332-1341

在线出版日期: 2007-08-03（万方平台首次上网日期，不代表论文的发表时间）