Technology Capability, Marketing Capability and Network Capability: Their Impact on Innovation Success
The aim of this paper is to explore the role of an individual firms technology capability, marketing capability and network capability in driving its innovation. Drawing upon a sample of 137 small- and medium-sized manufacturing firms in Wuhan optoelectronic cluster, results of a LISREL analysis reveal that technology capability, marketing capability and network capability have a positive influence on a firms product and process innovation. Furthermore, our research shows that network capability is positively related to technology capability and marketing capability. The results illustrate that network capability plays an important role in enhancing technology capability and marketing capability.
Technology capability Marketing capability Network capability Innovation Cluster
Mei Shuen Nie Ming
School of Management, Huazhong University of Science and Technology, P.R.China, 430074
国际会议
第六届管理学国际会议(Proceedings of ICM2007 the 6th International on Management)
武汉
英文
1461-1467
2007-08-03（万方平台首次上网日期，不代表论文的发表时间）