Impact of Enterprises Orientation on Innovative Choice and Its Internal Control Modes

摘要：

This paper studies the innovative choice and its internal managerial control modes from the perspective of enterprises orientation. It analyzes the differences in the degree of innovation and managerial control modes between entrepreneurial orientation and market orientation from aspects of strategic thinking and organization learning, then proposes a conceptual model and theory hypothesis. On analyzing the effective sample data from 463 enterprises of different industries in more than 10 provinces, we have confirmed the theoretical model. The results indicate that entrepreneurial orientation more emphasizes critical innovation and manages it by strategic control, whereas market orientation more stresses incremental one and manages it by financial control. They also presents although incremental innovation has no direct relation with entrepreneurial orientation, it can be encouraged by financial control.

关键词： Market orientation Entrepreneurial orientation Financial control Strategic control Incremental innovation Critical innovation

作者: Xu Rui Shi Jifeng Song Xiaomin Li Jianfeng

作者单位: School of Business, Hubei University, Wuhan P.R.China, 430062

会议类型: 国际会议

会议名称: 第六届管理学国际会议(Proceedings of ICM2007 the 6th International on Management)

会议地点: 武汉

会议语种:英文

页码: 1502-1508

在线出版日期: 2007-08-03（万方平台首次上网日期，不代表论文的发表时间）