Study on Complex Phenomena of Marketing Organization

摘要：

We explore the marketing department based on functional departmentalization. First, we analyze the organizational structure and work of different departments. Second, we describe the work flow using UML sequence diagram. Third, we analyze the complex phenomena and problems of the marketing department combined with the daily work and the work flow. Finally, we put forward preliminary solutions and what to do next.

关键词： Marketing department Functional departmentalization Complexity

作者: Hu Bin Zhang Zhen

作者单位: Management College, Huazhong University of Science and Technology, Wuhan 430074

会议类型: 国际会议

会议名称: 第六届管理学国际会议(Proceedings of ICM2007 the 6th International on Management)

会议地点: 武汉

会议语种:英文

页码: 1972-1977

在线出版日期: 2007-08-03（万方平台首次上网日期，不代表论文的发表时间）