Analyze of Using Fuzzy Neural Network in Market Share Prediction

摘要：

To forecast market share more accurate, we combined fuzzy reasoning technique with neural network to construct a fuzzy neural network (FNN), which has ability in fuzzy reasoning and learning. In our research, we first use a mineral water brand in local market sample data to train the fuzzy neural network.Thereafter, we can use the exact test data to forecast market share.Compared with the traditional network, FNN obtained a much better result. Thus, we give a more accurate and effective method to forecast market share.

关键词： fuzzy reasoning neural network market share prediction

作者: ZHANG Xiaoli

作者单位: College of Computer Science and Information engineer Chongqing Technology and Business University Chongqing 400067, China

会议类型: 国际会议

会议名称: 第二届国际计算机新科技与教育学术会议(Proceedings of the Second International Conference on Computer Science & Education ICCSE2007)

会议地点: 武汉

会议语种:英文

页码: 159-162

在线出版日期: 2007-07-25（万方平台首次上网日期，不代表论文的发表时间）