Personalized Service System in E-supermarket

摘要：

To meet the personalized needs of customers in Ecommerce,personalized service system based on E-supermarket (PSSES) is proposed. The structure of system and key technologies of realizing user interest module,personality filtering module are introduced in the paper.After the test use of the service system by some community users,we found that the system could transform recessive demand to obvious demand for users.Thus,we thought it might be a practical solution to make more visitors become to customers,improve the loyalty degree of customer,and strengthen cross sale ability of websites.

关键词： personalized needs e-commerce esupermarket, adaptive filtering.

作者: GUANG Zeng YUAN Yuan

作者单位: Department of Computer Science HuaZhong Normal University Wuhan, Hubei 430079, China Department of Information Management HuaZhong Normal University Wuhan, Hubei 430079, China

会议类型: 国际会议

会议名称: 第二届国际计算机新科技与教育学术会议(Proceedings of the Second International Conference on Computer Science & Education ICCSE2007)

会议地点: 武汉

会议语种:英文

页码: 1054-1057

在线出版日期: 2007-07-25（万方平台首次上网日期，不代表论文的发表时间）