An Investigation on Influences of Acculturation Strategies on Crisis Management Behavior of MNCs in China

摘要：

Recently, it is noted that prestigious MNCs like P&G, Unilever, Nestle, Toshiba, KFC and McDonalds have fallen into traps of frequent occurring crises one after another; their crisis management (CM) behavior, however, reflects their ignorance and maladjusted adaptation to Chinese culture. Exploring into their CM behavior and revealing cultural factor by cross-cultural theories is conducive to the understanding and improvement of MNC business behavior in Chinese context.In analysis of cases, expected CM behavior of Nostalgic acculturation strategies and adapted acculturation strategies are supposed in 5 major relations that CM has to deal with. The general hypothesis is improves by comparison of expected CM behavior are with real CM practices. From examining results of the influenced CM with either of nostalgic acculturation strategies or adapted acculturation strategies, specific influences of acculturation strategies on CM results can also be testified.

关键词： MNCs Acculturation Strategies Crisis Management Behavior

作者: He Liang

作者单位: Harbin Engineering University, Harbin, China

会议类型: 国际会议

会议名称: The Second International Workshop on Information Systems for Crisis Response and Management(ISCRAM CHINA 2007)(第二届国际危机响应与管理信息系统中国研讨会)

会议地点: 哈尔滨

会议语种:英文

页码: 259-264

在线出版日期: 2007-08-26（万方平台首次上网日期，不代表论文的发表时间）