CRM ONTOLOGY BASED ON CMMI PROJECT PLANNING FOR BUSINESS APPLICATIONS

摘要：

This paper proposes a Customer Relationship Management (CRM) Ontology based on CMMI project planning for business application.The CRM ontology describes the CRM project planning knowledge based on CMMI.It contains three categories, including establishing CRM project estimates, developing CRM project plan, and obtaining CRM project commitment.There are various concepts in the class layer and some instances in the instances layer defined in the ontology.The proposed ontology can be applied to construct an intelligent CRM system based on CMMI project planning for business applications.

关键词： CMMI Project planning Ontology Customer Relationship Management

作者: CHANG-SHING LEE YI-CHUAN WANG WEI-MING LIU YI-CHEN LIN

作者单位: Department of Computer Science and Information Engineering, National University of Tainan, Tainan, T Graduate Institute of Technology Management, National University of Tainan, Tainan, Taiwan

会议类型: 国际会议

会议名称: 2007 International Conference on Machine Learning and Cybernetics(IEEE第六届机器学习与控制论国际会议)

会议地点: 香港

会议语种:英文

页码: 2941-2946

在线出版日期: 2007-08-19（万方平台首次上网日期，不代表论文的发表时间）