PCA-SVM-BASED COMPREHENSIVE EVALUATION FOR CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM OF POWER SUPPLY ENTERPRISE

摘要：

In view of a customer relationship management system in the practical application of the power supply enterprises, this paper design a comprehensive evaluation indicator system.Adopting principal component analysis method to simplify the indicator system.A evaluation model of customer relationship management system based on support vector machine was presented.Using the idea of decision binary tree, then makes the cut date to be the input information of classifier, and establish multi-Classification model.The simulation result shows that the model has better accuracy of the classification.

关键词： Customer relationship management Principal component analysis Support vector machine

作者: WEI SUN SHAN LI

作者单位: School of Business and Administration, North China Electric Power University, Baoding 071003,China

会议类型: 国际会议

会议名称: 2007 International Conference on Machine Learning and Cybernetics(IEEE第六届机器学习与控制论国际会议)

会议地点: 香港

会议语种:英文

页码: 3811-3814

在线出版日期: 2007-08-19（万方平台首次上网日期，不代表论文的发表时间）