Application of Data Mining Technique in Customer Relationship Management

摘要：

Data mining techniques can be applied in CRM because there are many connection points between them. There are three kinds of CRM and all of them can work more effective by combining with the technique. Typically, data mining circle is composed of four steps including determination of mining objects, data selection and preparation, model building and evaluation,model identification and update.Withthe development of economy, data mining and CRM will be combined more tightly, and fast development of data mining techniques is making CRM morepractical and valuable.

关键词： Data Mining CRM Model Building

作者: LIU Hui ZHOU Huiwen

作者单位: School of Business Administration Zhejiang University of Finance and Economics 18 Wenyuan Rd.,Xiasha School of Public Finance and Administration Zhejiang University of Finance and Economics 18 Wenyuan

会议类型: 国际会议

会议名称: 第一届国际计算机新科技与教育学术会议(Proceedings of the First International Conference on Computer Science & Education ICCSE2006)

会议地点: 厦门

会议语种:英文

页码: 792-795

在线出版日期: 2006-07-27（万方平台首次上网日期，不代表论文的发表时间）