Telecommunication Trade Custom Forfeit Crisis: Causes and Countermeasures

摘要：

With the increasing of opening level after accession to WTO and market economic building stepwise extension,competition of telecommunication trade is more and more fierce. The telecom carriers all focus on how to improve the faithfulness and satisfaction of customers and reduce the loss of customers. Based on the theory of CRM and combined with the characteristic of telecommunication trade, this paper analyzes cause of the custom forfeit crisis and put forwards the countermeasures about the analysis.

关键词： Telecommunication trade CRM custom forfeit crisis

作者: Baoguo Na Jingguo Liang

作者单位: School of Economics & Management, Harbin Engineering University, 150001, China

会议类型: 国际会议

会议名称: The First International Workshop on Information Systems for Crisis Response and Management(ISCRAM CHINA 2006)(第一届国际危机响应与管理信息系统中国研讨会)

会议地点: 哈尔滨

会议语种:英文

页码: 105-109

在线出版日期: 2006-09-02（万方平台首次上网日期，不代表论文的发表时间）