Ascending Intercultural Competence: an Effective Way to Deal with Transnational Corporation Crisis

摘要：

Transnational corporations (TNCs) doing business in the intercultural environment have to deal with various crisis events inevitably. A number of internationally known brands including Nestle, Sony, Johnson, KFC and Heinz suffered the scandals in china in the past year. The misplays in response to the crisis events attracted more attention.From the intercultural view, the causes of TNC crisis events in china are analyzed and the fact that low intercultural competence of the enterprise attributed to the crisis is revealed. On basis of conceptualization of enterprise intercultural competence, ascending intercultural competence as an effective way to deal with the TNC crisis is put forward.

关键词： Crisis management intercultural competence response to crisis TNCs

作者: Xianying Wu

作者单位: School of Economics & Management, Harbin Engineering University, 150001,China

会议类型: 国际会议

会议名称: The First International Workshop on Information Systems for Crisis Response and Management(ISCRAM CHINA 2006)(第一届国际危机响应与管理信息系统中国研讨会)

会议地点: 哈尔滨

会议语种:英文

页码: 132-135

在线出版日期: 2006-09-02（万方平台首次上网日期，不代表论文的发表时间）