Understanding Corporate B2B Web Sites Effectiveness

摘要：

The globalization of economic activities has led multinational business-to-business (B2B) firms to use their corporate web sites extensively to communicate with their stakeholders. This paper examines three factors of information that influence corporate web sites effectiveness and the components and limitation of web service in a B2B context. Results indicate that informativeness, usability and quality of information are important factors for users. And the Web Services architecture provides emerging standards and technologies for most areas, but it still has significant limitations.

关键词： Corporate web site B2B Informativeness Usability Quality of information Web Services

作者: Zhengrong Pan Mingguang Zhang

作者单位: School of Electrical and Information Engineering,Lanzhou University of Technology Lanzhou, Gansu, 730050, China

会议类型: 国际会议

会议名称: 2006 International Symposium on Distributed Computing and Applications to Business,Engineering and Science(2006年国际电子、工程及科学领域的分布式计算应用学术研讨会)

会议地点: 杭州

会议语种:英文

页码: 904-907

在线出版日期: 2006-10-12（万方平台首次上网日期，不代表论文的发表时间）