Web Mining for Electronic Business Application

摘要：

Electronic business is generating massive amount of data on customer purchases, browsing patterns, usage times and preferences at an increasing rate. Web mining techniques can be applied on all the data being collected for obtaining useful information. This paper attempts to present issues associated with Web mining for electronic business.

关键词： Web mining electronic business Web log association rules sequential patterns path analysis

作者: LIU Jian-guo HUANG Zheng-hong WU Wei-ping

作者单位: Department of Computer Science Chongqing Technology and Business University, Chongqing 400067, China

会议类型: 国际会议

会议名称: Proceedings of The Fourth International Conference on Parallel and Distribyted Computing,Applications and Technologies(第四届并行与分布式计算应用与技术国际会议)

会议地点: 成都

会议语种:英文

页码: 872-876

在线出版日期: 2003-08-27（万方平台首次上网日期，不代表论文的发表时间）