e-Fulfillment: Vertical vs. Horizontal Cooperation
One of the biggest challenges all Internet retailers face is the e-fulfillment process. This differs from the traditional retail demand fulfillment process. There, customers visit a physical store and obtain products from the stores inventory directly. The Internet stores need to consider the avenue through which products are delivered to customers. One common approach is drop-shipping, in which the e-tailer sells products to consumers at a retail price and then ships them directly from the supplier (or its warehouse) at a wholesale price. The drop-shipping supply chain structure,which is employed by many catalog companies, is widely adopted by Internet retailers. However, there is an emerging trend where e-tailers direct their customer demand to traditional retailers,and thus outsource the demand fulfillment process to traditional retailers. While drop-shipping seeks vertical cooperation in the supply chain, outsourcing fulfillment to traditional retailers seeks horizontal cooperation. We investigate the virtues and shortcomings of each kind of fulfillment approach.
Fernando Bernstein Jing-Sheng Song Xiaona Zheng
Fuqua School of Business, Duke University, Durham, NC 27708 Guanghua School of Management, Peking University, Beijing, China 100871
国际会议
2007 International Conference on Manufacturing & Service Operations Management(2007制造与服务运作管理国际学术会议)
北京
英文
2007-06-18（万方平台首次上网日期，不代表论文的发表时间）