Revisiting the benefit of information sharing for every day low price Products
Using a real-life data set, the benefit of sharing the market sales information has been investigated in a setting where a theoretical model argues there is no benefit of information sharing. A set of real Electronic Point Of Sales (EPOS) data and the orders that were placed by a retailer to a suppler was used. We have focused on products that operate under an every day low price strategy. To measure the benefit for the second echelon player, the square root of the SSPE (Sum of Squared Prediction Errors) is used. It is revealed that the second echelon player can reduce its (√)SSPE by about 8 - 19％ by exploiting the shared EPOS data. Furthermore, it is suggested that the noise element that is originally contained in the EPOS series is a major source of the benefit of information sharing.
Takamichi Hosoda Mohamed M. Naim Stephen M. Disney Andrew Potter
Logistics Systems Dynamics Group, Cardiff Business School, Cardiff University, Cardiff CF10 3EU, UK
国际会议
2007 International Conference on Manufacturing & Service Operations Management(2007制造与服务运作管理国际学术会议)
北京
英文
2007-06-18（万方平台首次上网日期，不代表论文的发表时间）