Quantitative Models for Service Innovation Strategy and Process in the Financial Services Industry
Purpose - Only limited attention has been paid to the issue of new service development (NSD) in a Financial Service context. To address this critique of the literature a quantitative study of NSD strategy and process of financial service firms in Anhui and Jilin Province of China was conducted.Methodology - The study proposes a methodology and its quantitative models which can be used to identify factors affecting innovation performance and their relationships, structure them hierarchically, quantify the effect of the factors on service innovations strategy: 1. Business object models to describe the internal management elements, 2. Coupling operation models to formalize the operation of relevant attributes among business object models, and 3. System dynamic models represents the underlying process which leads to achievement of the strategic objective. These models provide how one can use system dynamics in developing a performance evaluation for NSD strategies and processes.Findings - The evaluation result suggests that the firms in both provinces use different new service strategies to compete in the industry and emphasize different sets of development stages in developing new services.
国际会议
2007 International Conference on Manufacturing & Service Operations Management(2007制造与服务运作管理国际学术会议)
北京
英文
2007-06-18（万方平台首次上网日期，不代表论文的发表时间）