An Empirical Study on China Bankcard Industry Using E-finance Innovation Product Diffusion Model

摘要：

In a broad sense, technological innovation is a process including invention, innovation and diffusion. Diffusion is a process that innovation spreading and applied from headspring to user. The influence on economic growth by innovation comes to realize through diffusion. Diffusion is subject to some law, so is bankcard, which is one of e-finance innovation products. This paper makes an empirical study on China bankcard industry to analysis increasing acceleration, decreasing acceleration and growth acceleration of the number of cards issued in macro and micro bankcard industry in order to study the law of diffusion in China bankcard industry and give some strategic suggestions to financial institutions, some theoretical suggestions to administrator department for making relevant policies and regulations about the development of Chinese bankcard industry.

关键词： E-finance Innovation Product Diffusion Model Bankcard Industry

作者: LI Kai WANG Dan LIU Dawei

作者单位: School of Business and Administration, Northeastern University Shenyang, Liaoning, China

会议类型: 国际会议

会议名称: The Fifth InternationalSymposium on Management of Technology(ISMOT07)(第五届技术与创新管理国际研讨会)

会议地点: 杭州

会议语种:英文

页码: 79-83

在线出版日期: 2007-06-01（万方平台首次上网日期，不代表论文的发表时间）