Innovation Strategies of Personalized Product in the Experience Economy
The experience economy is a new kind of economic form. It is showing growing and in-depth effects on both customers consuming and manufacturers operating. Summarize the features of experience economy through comparison with traditional economic forms. Analyze the main experiences brought to customers by personalized products. These experiences include the participation experience of customers themselves, experience of the customers to personalized product and services. Illustrate the experience value and experience cost of personalized products. Focusing on the increasing of customers experience value and decreasing of experience cost, several strategies are concluded: experience marketing strategy, variety development strategy, collaborative customization strategy and cosmetic customization strategy. Discuss the application of these strategies on apparel and mobile phone.
Experience Economy Personalization Product Innovation Mass Customization
YU Na YANG Qinghai QI Guoning
Bio-chemical Engineering College, Beijing Union University Beijing, China Institute of Contemporary Manufacturing Engineering, Zhejiang University Hangzhou, China
国际会议
The Fifth InternationalSymposium on Management of Technology(ISMOT07)(第五届技术与创新管理国际研讨会)
杭州
英文
178-181
2007-06-01（万方平台首次上网日期，不代表论文的发表时间）