From Fractional Model to Chameleon Model: How Companies Integrate both Incremental and Radical Innovation
The innovation process still brings out confusion and frustration in many executives: confused by unfamiliar rivals beating them to market with radical innovations, and frustrated by the inability to tap effectively into a global wellspring of creative talent.Any escape from this quandary should start with abandoning the model of fractional innovation and embracing the chameleon innovator model. In this article, we described the three tyrannies a company needs to overthrow to become a chameleon innovator: the customers voice, core competencies and best practices.Based on the newly developed chameleon innovation model, the integrative innovation model was described as the following three phases, namely, discovering opportunities, incubating solutions, and securing market dominance.In the final section of the paper, we described an organizational solution for bringing to life the chameleon innovator inside the companies.
Fractional Innovation Chameleon Innovation Radical Innovation Incremental Innovation
XU Jianxin XU Weiqing
School of Management, Hangzhou Dianzi University Hangzhou, Zhejiang, China School of Management, Zhejiang University Hangzhou, Zhejiang, China
国际会议
The Fifth InternationalSymposium on Management of Technology(ISMOT07)(第五届技术与创新管理国际研讨会)
杭州
英文
309-312
2007-06-01（万方平台首次上网日期，不代表论文的发表时间）