The Impacts of Consumer Characters on Online Buying Intention on Apparel: An Empirical Study
Since the explosion and popularity of the World Wide Web, Internet has increased as a new shopping channel. Based on the empirical literature, this paper introduced consumer characters (Internet innovativeness, fashion innovativeness, and product knowledge) into the technology acceptance model (TAM) and developed an extended model to understand consumer acceptance of buying apparel online. Results of this empirical study indicated that perceived usefulness and ease of buying apparel online were still critical factors on customers purchase intention under the online apparel shopping environment. Fashion innovativeness was weakly related to perceived usefulness of online apparel buying compared with Internet innovativeness. Conclusion and implications were discussed.
Purchase Intention Technology Acceptance Model Apparel
JI Xiaofen PANG Chen BAO Gongmin
College of Fashion, Zhejiang Sci-tech University Hangzhou, Zhejiang, China, 310018 School of Management, Zhejiang University Hangzhou, Zhejiang, China,310058
国际会议
The Fifth InternationalSymposium on Management of Technology(ISMOT07)(第五届技术与创新管理国际研讨会)
杭州
英文
379-383
2007-06-01（万方平台首次上网日期，不代表论文的发表时间）