The Decision Making Behavior of Entrepreneurs: A Theoretical and Empirical Research

摘要：

Risk-taking behavior of entrepreneurs has been probed at abroad by some economists like Kahneman. However, it is seldom involved in China. Based on the decision behavior theory and behavioral economics, the risk-taking behavior of entrepreneurs when making entrepreneurial decisions is deeply and systemically researched by the questionnaire and statistic test method. Factors tested for entrepreneurs risk-taking behavior mainly involve risk preference, risk perception, entrepreneurs endowment, expected return and the environment. The conclusion is that risk perception and expected return are the two most direct and significant factors, which accords with the decision making model of behavioral economics.

关键词： Entrepreneur Entrepreneurial Decision Risk-taking Behavior Risk Perception Expected Return

作者: CHEN Zhenhong DONG Junwu

作者单位: School of Management, Guangdong University of Foreign Studies Guangzhou, Guangdong, China

会议类型: 国际会议

会议名称: The Fifth InternationalSymposium on Management of Technology(ISMOT07)(第五届技术与创新管理国际研讨会)

会议地点: 杭州

会议语种:英文

页码: 396-400

在线出版日期: 2007-06-01（万方平台首次上网日期，不代表论文的发表时间）