Innovation Management——Linking the Course of Diffusion to Adoption Behaviour
Organisational innovations have been examined by many researchers and a collection of well-proofed organisational innovation-adoption-models is available. Innovation characteristics like uncertainty, trialability or relative advantage have been analysed and integrated in various research-frameworks. Beside the adoption of innovation the diffusion-process is a second major research interest in the field of Technology Management and Innovation Management. The attempt of this study is to combine central contributions of the research of adoption and the diffusion of innovations and link adoption to diffusion in order to discover different clusters of adoption-behaviour integrating time as the major distinguishable factor. Based on a sample of 192 international firms, 6 innovative machines were examined and the courses of diffusion were tracked. With respect to the interaction-process between the Diffusion-Unit (DU) and the Adoption-Unit (AU) the perceived innovation characteristics were identified as the major tools to influence the decision-making process of the AU by the DU. The variances of the relevance of the single innovation characteristics were measured over time and provided a linkage between the course of diffusion and different patterns of adoption-behaviour.
Adoption Diffusion Industrial Innovations
Jan WIRSAM
University of Mainz School of Management Germany
国际会议
The Fifth InternationalSymposium on Management of Technology(ISMOT07)(第五届技术与创新管理国际研讨会)
杭州
英文
528-532
2007-06-01（万方平台首次上网日期，不代表论文的发表时间）