Empirical Study on Relations between Building Tactics and Performances of the High-tech Brand

摘要：

This paper analyses the influencing factors of the high-tech brand building, and set up a conceptual model for the brand building tactics and the performance. And then makes Empirical study on the relations between the building tactics and the brand performance on market share, profit rate, human resource and external environment performance through a sample of 112 high-tech firms.

关键词： High-Tech Brand Brand Building Brand Performance Brand Building Tactics

作者: WANG Xingyuan WANG Yi LIU Zhiwei DING Ronggui

作者单位: School of Management, Shandong University , Jinan City, 250100

会议类型: 国际会议

会议名称: The Fifth InternationalSymposium on Management of Technology(ISMOT07)(第五届技术与创新管理国际研讨会)

会议地点: 杭州

会议语种:英文

页码: 679-682

在线出版日期: 2007-06-01（万方平台首次上网日期，不代表论文的发表时间）