Service Innovation in Manufacturing Firms
Manufacturing firms are now producing more and more services attached to physical products and there is increasingly an overlap between the manufacturing and service sectors. No longer is service seen as something outside the realm of manufacturing, rather, manufacturing is becoming the provision of complete service over the whole product lifecycle. This paper presents a section that deals with the distinction between products and services, since this is a blurring concept in the new economy. The bundling of products, services and systems can potentially enhance customer value as manufacturing firms continue to pursue competitive advantage through such means. The paper then proceeds to provide a few practical examples of manufacturing/service interactions, which should be of interest to business managers and technology managers in manufacturing firms and to academic researchers interested in the theme of managing total innovation.
Khaleel MALIK
PREST, Manchester Business School, The University of Manchester, Oxford Road, Manchester, England. M13 9PL
国际会议
The Fifth InternationalSymposium on Management of Technology(ISMOT07)(第五届技术与创新管理国际研讨会)
杭州
英文
712-713
2007-06-01（万方平台首次上网日期，不代表论文的发表时间）