B2B Online Operators: Business Models and Strategic Trends in the International Market
In the last years, worldwide B2b online operators (i.e. Web-sites have gone through a lot of changes in their strategies and business models, with the aim of providing real value to the company users in different supply chains. Therefore, it is useful to examine the role of these operators with different B2b company strategies. The paper gives a picture of the B2b online operators in the worldwide landscape presenting the results of an empirical study covering more than 30 international online B2b operators, analyzed through case studies based on direct interviews. Two main variables are considered to analyze the business models of online operators: (i) B2b processes supported by the online operator (i.e. eSourcing, eCatalog, eSupply Chain Execution and eSupply Chain Collaboration), and (ii) the services distribution model (i.e. Orthodox Model, ASP Model, Process Outsourcer Model). The empirical analysis shows a high level of heterogeneity in the B2b landscape, with different business models, characterized by different value propositions; critical success factors (CSFs) and trends.
Seyhan Firdevs DOGAN Raffaello BALOCCO Uday KARMARKAR
Dept. of Management, Economics and Industrial Engineering, Politecnico di Milano Milan, Italy Center for Management in the Information Economy, Anderson School of Management, UCLA Los Angeles, C
国际会议
The Fifth InternationalSymposium on Management of Technology(ISMOT07)(第五届技术与创新管理国际研讨会)
杭州
英文
816-820
2007-06-01（万方平台首次上网日期，不代表论文的发表时间）