Key Factors of Value-added Services Strategy of the Third-party E-marketplace Operators
When the third party E-marketplace （TPEM ）achieves the critical scale, its operators main focus will shift from expanding the value of its own to expanding the value of its network. The value-added services become an important strategic choice. Drawing on the specifications of corporate strategy study, this paper analyzes the macroeconomic environment, the resources and the strategic ability and the needs of stakeholders of value-added services of TPEM operators. The key factors of value-added services such as technological innovation, interactive multi-language, the limits and constraints of cultural differences pose new value propositions to TPEM operators. The operators correctly dealing with these factors will bring a broader development to the value-added services strategy.
The Third-party E-marketplace (TPEM) Value-added Service Corporate Strategy
ZHANG Hanjiang DENG Wenxiao
School of Economics and Trade, Hunan University The Hunan Provincial Laboratory of Logistics Information and Simulation Technology Changsha hunan China
国际会议
The Fifth InternationalSymposium on Management of Technology(ISMOT07)(第五届技术与创新管理国际研讨会)
杭州
英文
988-991
2007-06-01（万方平台首次上网日期，不代表论文的发表时间）