R&V Non-competitive Strategic Alliance: A Case Study of Lvsheng and Tianchang Companies

摘要：

Reality and Virtuality non-competitive strategic alliance is to combine traditional companies and virtual companies into the same alliance, with the share of imbedded core resources, leading to the deep integration of the tradition companies and virtual ones, thus forming a brand-new mode of strategic alliance which benefit both sides of the alliance. By using a case study of Lvsheng and Tianchang companies, the article explains the connotation and characters of this new mode. The writer believes R&V non-competitive strategic alliance will become a brand-new mode which integrates the idle resources of the whole world and transforms the economic growth mode in the innovative economic era.

关键词： R&V Non-competitive Strategic Alliance

作者: YANG Feng TANG Qiliang CHEN Jin

作者单位: School of Public Management, Zhejiang University. Hangzhou, Zhejiang, China

会议类型: 国际会议

会议名称: The Fifth InternationalSymposium on Management of Technology(ISMOT07)(第五届技术与创新管理国际研讨会)

会议地点: 杭州

会议语种:英文

页码: 1111-1115

在线出版日期: 2007-06-01（万方平台首次上网日期，不代表论文的发表时间）