A Customer Relationship Management Model in Internet Retailing Based on Information Management

摘要：

Today, the application of information management technology in Internet retailing are becoming more and more universal. The supplier and the retail trader are thinking about how they can find more opportunities for themselves to participate in the direct managerial implications. For facilitating the commercial partner to manage customer relationship, this paper put forward a mass customization model. The business models are presented and related to the models dimensions. The performance test of this model has also been described at length in this paper.

关键词： Information Management Internet Retailing Mass Customization Customer Relationship Management

作者: XU Ying XU Fuyan

作者单位: University of Shanghai for Science and Technology ShangHai, China;Zhejiang Wanli University NingBo, University of Shanghai for Science and Technology ShangHai, China

会议类型: 国际会议

会议名称: The Fifth InternationalSymposium on Management of Technology(ISMOT07)(第五届技术与创新管理国际研讨会)

会议地点: 杭州

会议语种:英文

页码: 1120-1125

在线出版日期: 2007-06-01（万方平台首次上网日期，不代表论文的发表时间）