Research on CRM Based Multi-agent under Network Environment

摘要：

Globalization, increasing competition and advances in information and communication technology has forced companies to focus on managing customer relationships in order to efficiently maximize revenues. Customer relationship management (CRM) is the key competitive strategy businesses need to stay focused on the needs of the customers and to integrate a customer facing approach throughout the organization. By using information and communication technology, businesses can get closer to the customer so that they can create long-term relationships. This paper presents a multi-agent system to help companies target their most profitable customers, cultivate and maintain high-quality relationships that increase loyalty and profits.

关键词： Agent Multi-agent Systems Customer Relationship Management (CRM) Network

作者: WANG Guihe FAN Limin WANG Wanshan

作者单位: Department of Mechanical and equipment, Eastern LiaoNing University Dandong, Yuanbao, China Department of Mechanical Engineering and Automation, Northeastern University Shenyan, Heping, China

会议类型: 国际会议

会议名称: The Fifth InternationalSymposium on Management of Technology(ISMOT07)(第五届技术与创新管理国际研讨会)

会议地点: 杭州

会议语种:英文

页码: 1148-1151

在线出版日期: 2007-06-01（万方平台首次上网日期，不代表论文的发表时间）