A Conceptual Framework to Dig Marketing Rules of Olympic Games Based on Text Mining

摘要：

In the history of Olympic Games, there are no documents of marketing laws or rules. In this paper, Text mining was used when structuring the framework of marketing rules of Olympic Games. Text mining (TM) is a data processing technology through which potential and possible data relations or rules can be dug out from large number of unstructured text information. The main purpose of this paper is to automatically summarize marketing rules in order to improve access to the large number of existing and future cases. Therefore, techniques are developed for identifying and extracting relevant information from disarranged text.

关键词： Marketing Rules Olympic Games Text Mining

作者: HUANG Lucheng ZHOU Tingting

作者单位: School of Economics and Management, Beijing University of Technology Beijing, China

会议类型: 国际会议

会议名称: The Fifth InternationalSymposium on Management of Technology(ISMOT07)(第五届技术与创新管理国际研讨会)

会议地点: 杭州

会议语种:英文

页码: 1388-1390

在线出版日期: 2007-06-01（万方平台首次上网日期，不代表论文的发表时间）